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The McNamara Fallacy … and why we still make rubbish products that break a lot
The McNamara Fallacy explains how an obsession with easy-to-measure statistics blinds leaders to real problems. From failed wars to faulty products, the dangers of relying on the wrong metrics are everywhere. This post explores how data misuse fuels poor decisions, why many companies still produce unreliable goods, and what leaders can do to focus on the right measures that drive quality, reliability, and long-term success.
Sep 169 min read


The Rivian Paradox: High customer satisfaction with low reliability (is product reliability still important?)
Rivian has captured EV fans with bold design and adventure-ready features, yet ranks among the least reliable automakers in 2025. So why are customer satisfaction scores still so high? This post explores the paradox of innovation vs. reliability, lessons from past failures like the Yugo, and why long-term success for Rivian—and any brand—depends on building products that delight customers and stand the test of time.
Sep 86 min read


How to be ‘certified’ in Weibull Analysis (and Why It Matters)
Learn why becoming certified in Weibull analysis is more than a technical skill—it’s a strategic advantage in reliability engineering. From predicting failures and optimizing maintenance schedules to improving warranty decisions and boosting career credibility, Weibull analysis empowers engineers to make smarter, data-driven choices. Explore Acuitas Reliability’s expert-led certification program and gain practical skills, hands-on tools, and recognition that set you apart.
Sep 37 min read


No one has accidentally made something ‘too’ reliable.
Products can never be 'too' reliable. The real risk? Ignoring quality. Learn why reliability truly matters for longterm business success.
Apr 25 min read


The Titan Submersible: A Deep Dive into Ego and Failure
A deep-sea submersible made out of carbon fiber composite imploded in milliseconds, all five people on board were killed. But why?
Mar 2711 min read


Why don't LED lightbulbs last as long as they say they will?
How are lightbulb manufacturers lying about the longevity of their product lifespan? No LED lightbulb has ever been tested for 11 years...
Nov 15, 20245 min read


How to not suck at probability and statistics.
The problem with most courses that focus on trying to teach probability and statistics is that they try to appeal to our conscious mind...
Aug 23, 20248 min read


And now to the biggest IT outage ever! (The Crowdstrike Incident...)
How the Crowdstrike IT system outage happened, what we can learn from it, and what can be done to avoid it happening again.
Aug 8, 20246 min read


Preventative maintenance and the toxic need to "do something."
When something ‘bad’ happens, it is psychologically difficult for many to simply do nothing. That means we rush to do something, anything…
Aug 2, 20246 min read


No… 89 percent of failures are NOT random.
Firstly, 100 percent of failures are random. It’s just that there are lots of textbooks and experts telling us otherwise.
Jul 30, 20247 min read


Boeing is Steering Harder into its Spiral of Death
What is happening with Boeing's management (or lack thereof...) The most recent Boeing related issue is in the rudder controls.
Apr 17, 20244 min read


5 Reasons You Need to Allocate Reliability (and 1 Reason You Don't).
One of the more overlooked elements of leadership is explained direction: where leaders take the time to describe individual efforts matter.
Nov 27, 20233 min read


You Can't 'Contract' Your Way to Reliability.
Reliability happens when everyone takes it seriously. And that starts with you, the customer. Contracts are documents – nothing more.
Nov 20, 20232 min read


Routine Things Risk Becoming Routine
One of my more unfortunate memories of my early military career is the death of a soldier on a training exercise.
Nov 6, 20233 min read


10 Reasons you Need to do Reliability Engineering
Reliability engineering has an image problem: seen as an imbugerance that destroys budget, schedule and fun. Is that a fair assumption?
Oct 4, 20213 min read


How Do I Set-Up My Reliability Engineering Career?
One of the enduring mysteries of reliability engineering is that there is no straight forward definition of who a reliability engineer is.
Sep 27, 20213 min read


'Artificial deep machine learning intelligence' is never your first option
In its simplest form, artificial intelligence is about trying to program a computer to mimic how humans learn. So what's the problem?
Sep 20, 20213 min read


Same old reliability lessons from amazing new (solar cell) technologies
There are plenty of reasons for renewable energy to become increasingly important. These reasons start with climate change and end with...
Aug 30, 20213 min read


Reliability happens when you become impatient and selfish
You can't motivate people to do reliability engineering that benefits 'other people' a long time from now. But you don't have to!
Aug 16, 20213 min read


The Root Cause of a Failure is Always a Decision
We often get sucked into drawn-out conversations (or heated debates) about the ‘true’ meaning of words. Especially when it comes to...
Aug 2, 20213 min read
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