Rivian has captured EV fans with bold design and adventure-ready features, yet ranks among the least reliable automakers in 2025. So why are customer satisfaction scores still so high? This post explores the paradox of innovation vs. reliability, lessons from past failures like the Yugo, and why long-term success for Rivian—and any brand—depends on building products that delight customers and stand the test of time.

Products can never be 'too' reliable. The real risk? Ignoring quality. Learn why reliability truly matters for longterm business success.

A deep-sea submersible made out of carbon fiber composite imploded in milliseconds, all five people on board were killed. But why?

The problem with most courses that focus on trying to teach probability and statistics is that they try to appeal to our conscious mind...

Firstly, 100 percent of failures are random. It’s just that there are lots of textbooks and experts telling us otherwise.