Rivian has captured EV fans with bold design and adventure-ready features, yet ranks among the least reliable automakers in 2025. So why are customer satisfaction scores still so high? This post explores the paradox of innovation vs. reliability, lessons from past failures like the Yugo, and why long-term success for Rivian—and any brand—depends on building products that delight customers and stand the test of time.

Products can never be 'too' reliable. The real risk? Ignoring quality. Learn why reliability truly matters for longterm business success.

A deep-sea submersible made out of carbon fiber composite imploded in milliseconds, all five people on board were killed. But why?

How are lightbulb manufacturers lying about the longevity of their product lifespan? No LED lightbulb has ever been tested for 11 years...

With so much money spent, you would think Boeing would have something reliable to offer... the Starliner is, lacking, to say the least.

Firstly, 100 percent of failures are random. It’s just that there are lots of textbooks and experts telling us otherwise.

Reliability engineering has an image problem: seen as an imbugerance that destroys budget, schedule and fun. Is that a fair assumption?

There are plenty of reasons for renewable energy to become increasingly important. These reasons start with climate change and end with...

You can't motivate people to do reliability engineering that benefits 'other people' a long time from now. But you don't have to!