Words are important. But not as important as leadership


I (like most of us) try to keep learning about stuff. And this includes (on occasion) listening to guys like Simon Sinek who has made a name for himself as an inspirational speaker and author. I like some of his stuff. Most people like Simon are skilled at simplifying fundamentally ‘good’ ideas and principles into really simple messages that are easy to break through our sometimes cluttered brains.


And this can be all it takes. We usually know what is ‘right’ and ‘wrong,’ but we can perhaps get caught up in day-to-day minutiae in a way that robs us of our clarity … until guys like Simon put things to us in a really simple, unambiguous way.


But I need to disagree with one of Simon’s recent talks where he took issue with a single word. And his follow